Wednesday, April 25, 2012

Are you for real or Surreal?

As a designer, I love surreal fashion. Surrealism in art, fashion or which ever field we apply it to, makes the artist think outside the box. When I attend discussions about fashion, one question that always seems to come up is "why do designers put unwearable clothes on the runway?". If clothes are made for wearing purposes, then why do designers go out of their way to make unwearable clothing? If a designer's goal is to sell the maximum amount of her collection to the biggest market, why would she do the complete opposite?

Well, the fact of the matter is, it is important for a designer to push her limits and advance in an area that maybe noone else has dared to. It is also important for a designer to make a statement through her clothes. The extra ordinary surreal pieces we see on the runway bring attention to a label. The media and the audience buzz over such creations. If every brand only designed the basic white shirt, the little black dress, the blazer and the pant suit, how boring would fashion be?

When Elisa Schiaperelli designed the shoe hat in 1937 she thought outside the box. In every collection, Alexander McQueen applied surrealism to the technical and artistic aspects of design.

Surrealist fashion forces the viewer to see far beyond the physical attributes of a design, by feeding the soul and making the viewer wonder in to an imaginary world.

Schiaperelli and her Shoe Hat, 1937

Musical Gloves designed by Elisa Schiaperelli in 1939

Schiaperelli gold claw gloves

Elif Kavakci for HijabiTopia

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