Monday, December 20, 2010

Hijabi Fashion Rocks Mainstream Fashion!

Does Hijabi Fashion impact fashion trends?

Oh YES! And we have proof!

Have you passed by a store, and backed up and gotten a closer look at what the manequin is wearing?

Did you notice that, most of the stores have a hijabi manequin in the window no matter what the season?

This past summer, I was walking by Kenneth Cole, and my jaw dropped. There was a partial manequin (only the head) with a scarf draped around her head. I couldn't believe it! In Texas heat, they draped a scarf around the models head. There was only one explanation...

Fashion trends are taking a unique route. In the past, trends were mostly celebrity driven. Street fashion was there but noone really took it seriously. Whereas now, street fashion plays a huge role in mainstream fashion.

Designers wanted celebrities wearing their clothes as a means of promotion. They also wanted celebrities in the front row of their shows, because that's what brought in the media, and therefore lead to more publicity.

But lately, designers have been taking inspiration from real people, from stylish/fashionable people walking in the streets.

With the number of hijabis on the rise, walking the streets around the world, bringing a new meaning to how trends are applied, designers have taken notice.

As you will remember from our post about Marc Jacobs (CLICK), the hijabi look has been on the runway many times.

If we tried to name all the designers who used hijabi looks on the runway, we would not be able to fit them all here. Just to name a few, Alexander McQueen, Fendi, Dolce&Gabbana, Moschino, Jaeger London... And the list goes on and on.

Since the stores follow the runways, now the hijabi looks decorate the store windows.

Without further delay, here are some pictures I took to show you how hijabis impact trends!

From the Runways:


Jaeger London

Jean-Paul Gaultier


Here is what we found at the stores in 2010


Bergdrof Goodman



"Trends are expressions of the times we live in.  To predict the fashion of tomorrow, you have to be able to interpret todays signals too."
David Shah, Trend Guru

Elif Kavakci for HijabiTopia

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